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Elements and Performance Criteria

  1. Establish design requirements
  2. Develop and refine design brief
  3. Negotiate terms and conditions

Required Skills

Required skills

communication presentation and negotiation skills to work with clients to establish and refine design briefs

creative thinking skills to generate and develop concepts and ideas for the design brief including responses to situations where parameters may be quite broad and open or very restrictive

literacy skills to research and evaluate a wide range of source materials for the development of ideas and concepts

numeracy skills to develop realistic costings for realisation of design concept

planning and organisational skills to guide and coordinate the process of negotiating and finalising a design brief

problemsolving skills to proactively identify and develop effective solutions to complex challenges of a varied and unpredictable nature

selfmanagement skills to take responsibility for driving and guiding the brief negotiation process

Required knowledge

copyright moral rights and intellectual property issues and legislation that impact on design in the relevant work context

legal issues that affect negotiations and contracts in the relevant work context

scope nature and potential variations within design briefs relevant to a specific context

sources of information that inform the development of design concepts within a specific industry context

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

practical demonstration of skills through the development and finalisation of at least two design briefs for a specific industry purpose

effective collaboration and communication skills to work with others to develop and refine a design brief

knowledge of the design process within the specific industry contextdesign discipline

Context of and specific resources for assessment

Assessment must ensure

access to appropriate equipment and media to communicate and present ideas and concepts

access to sources of information relevant to the industry context

interaction with and involvement of others to reflect the collaborative nature of the work and the communication and negotiation skills required

Method of assessment

A range of assessment methods should be used t assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

evaluation of a design brief in which the candidate has played a significant development role

evaluation of reports prepared by the candidate detailing the processes undertaken for establishing and refining the design brief including challenges faced and lessons learned for the future

observation of discussions and negotiations with client and other stakeholders

oral or written questioning to assess knowledge of the process and issues surrounding legislation industry context sources of information

evaluation of candidate response to different scenarios to assess ability to adapt approach to different client requirements and contexts

Guidance information for assessment

The design process does not occur in isolation Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

any specialised design unit


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant stakeholders in addition to the client may include:

authorities such as local council for outdoor event design

creative specialists

other designers

others involved in the project

production teams

technical specialists

venue managers

Information and references relevant to the design project may include:

environment

financial information

legislative and regulatory requirements

music and/or film/video

oral history

organisational information

photographs and other artworks

project team members

promotional material

technical reports/data

texts and other written references

work of other designers/artists

Critical analysis may involve:

considering how ideas may be adapted

considering how ideas may be challenged

drawing links between references and potential designs

evaluating work of other designers

making judgements about potential ideas in relation to the budget and available resources

making judgements about relevance of information and ideas

Overall objectives and parameters may relate to:

audience

availability of materials, tools, equipment and human resources

budget constraints

conflicting competing demands

environmental sustainability

organisational vision

presentation venue/context

sponsorship

timeframe

triple bottom line (people, planet, profit)

Appropriate format/medium for presentation of ideas may include:

checklists

digital presentation

drawings

electronic presentations

graphic formats

models

paintings

photographs

plans

prototypes

verbal description/oral presentation

video

visual diagrams

Terms and conditions may relate to:

conceptual parameters

contracts

deliverables

legal and financial issues such as processes to be used

ownership and copyright

reporting

technical requirements

time lines

Organisational and professional standards may include:

industry-accepted fee schedules

industry standards for written agreements

requirements for written agreements

Organisational requirements for confirming agreements may include:

approval and ongoing communication processes